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Winky World 2

Can Luxury Makeup Have a Price that's Nice?...

We Think So.

What We're About

Here in NYC we’re striving to delight you with new trends, innovative packaging and luxurious ingredients. We’re saying “Boy Bye” to parabens, sulfates, gluten, phthalates and animal testing. Our cruelty free, high pigment colors are designed to give you all the feels while providing real results. You’re a QUEEN, you deserve all the pretty things. We’re here to make them for you.

Limited Edition Life 

Often times, we turn to our friends to help us design limited edition palettes and lipstick colors. We get a lot of requests to re-create these but, unfortunately, when they are gone they're gone! Make sure to scoop a limited color or design while it's hot because it won't be back again. This allows us to keep creating and stay at the forefront of fashion. New palettes launch frequently so make sure to sign up for our email alerts so you won't miss out. 


Time is Money Honey! All products ordered before 3pm are shipped the same day and will arrive quickly. Lucky Manhattan poodles may request same day delivery for a $10 fee. Some companies want you to wait a week! Ain't nobody got time for that. 


Winky Lux offers a 30 day return policy on all products. Don't forget to email sales@winkylux.com for a return authorization before mailing products back. Products received without a return authorization can't be processed. 

Where We are Located

Our office is in the bustling Lower East Side of Manhattan and we are part of the Glow Concept group of brands. Our sister brands are pretty amazing too and we love sharing our office with them. Yes, our offices are pink.

The Standard Poodle

You'll notice that the poodle symbol pervades throughout the brand. We wanted the standard poodle to be our mascot because she embodies how we feel about the brand (did you know that the standard poodle is actually a hunting dog). She's highly intelligent, loyal, playful, beautiful and requires lots of grooming. Nothing standard about that! 


You can find Glow Concept brands in a select number of retailers, both online and brick & mortar. We love wholesaling to a carefully curated group of distributors who want to grow the #itsawinkyworld message. If you're interested in carrying Winky Lux in your stores, you can reach our sales team at wholesale@winkylux.com.  

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For any inquires please contact 

Winky Lux HQ

77 Ludlow St 2nd Floor

NY, NY  10002



Include your order number in the subject line for expedited service. Happy hunting!